Augmented reality is about using digital technology to overlay picture, video and other information to real word. It becomes the trend of digital marketing in nowadays since it can combine both reality and virtual together that to bring customers unique shopping experience.

There are many advantages of Augmented Reality technical in digital marketing.

Firstly, it can increase the customers’ engagement of brands. This is because by combining reality factors and virtual, customers can use smart phones, tablets or other digital products to get access to products and placed on real world in time easily. The convenience of it can increase customers’ willingness of trying products.

Secondly, it can help to increase brand awareness. It is because AR is relatively a new technology that will have strong impact. As the result, by doing AR campaign, the brand can make people talk about it actively.

The example of successful AR campaign could be IKEA.

From the video, Ikea provide AR function on its application to make customers try on furniture in house easily. The true to size and better reality function bring customers better shopping experience of Ikea. There is no doubt that this AR campaign help IKEA increase the brand awareness well.

What else experience do you have in AR technical? How do you feel about it?  Comment below and share with us!

Digital marketing becomes more and more important for marketers to build up brand awareness and attract customers to purchase. By tracking customers’ journey, marketers can collect customers’ data and predict their purchase behavior for next step. Based on this, they can make some arrangement to prepare and deliver relative products to customers in time. During this time, data collecting can increase some privacy issues of customers.

According to my experience, sometimes I just search some information for homework, such as airline companies and car insurance companies. Few days later, when I watched YouTube, I would get some relative advertisement. It makes me feel like someone is watching me, which makes me feel uncomfortable.

It is obvious that collecting consumers’ data can help marketers to provide better service and shopping experience. On the other hand, some consumers may become worry about their privacy. According to the research, there are around 70% Australian are worried about it. So how to deal with this problem? Here are some tips:

• Opt-in and opt-out which legislated in Spam Act 2003 should be considered about. For example, in the website, marketer need to provide a tick option for customers to choose whether they want to receive brand information in future or not.

• PCI complain need to be considered about when collecting consumers’ financial information is needed for the payment steps. Up to 2018, the PCI complain is required by Australia government.

What else recommendations do you have? Comment below!

Email marketing is a useful tool in digital marketing. This is because it has high ROI of about 44$ for every 1$ spend. As the result of it, there are many company adapt it as the main tool to communicate with customers. Even though some people may think Email marketing is out of date, the reality is that it is still important, especially for small business owners.

There are two main reasons:

1. It is affordable.

According to research, Email marketing is one of cost saving tools to reach a great number of customers. Especially for small business owners who do not have sufficient fund in marketing, the email could be an appropriate choice since it can achieve low investment but high return as mentioned before.

2. It is measurable.

Some marketing communicate tool such as TV and Radio is hard to measure the effect of them. This is because marketers can hardly to track it. However, by sending Email, marketers can use tools such as the Google Analytic URL Builders to figure out the click through rate and then adjust the content or investment strategy.

There is one thing that need to noticed, the spam email can do harm to the society. The cost of spam could grow to $257 billion annually. Markers need to follow these tips to achieve email marketing success.

https://www.youtube.com/watch?v=p9FPrwTwIXU

what do you feel about email marketing? Do you have any recommendation of it? Comment below!

Content marketing is about using storytelling skill to attract and maintain customers and increase their purchase of the brand.

There are many methods could be used such as email, blogs and videos. The aim is to increase customers’ engagement of the brand, and build up emotional bond in daily lives. One of success example could be Coca- cola “share a coke” campaign.

picture from: https://www.coca-cola.dk/stories/share-a-coke

The key of the success campaign using personalization in content marketing. Coca- cola company chosen around 150 most popular name in Australia and print them onto bottles. As a result, people went crazy about it, and they shared this information actively in their daily lives. During that time, it became the hot topic and everyone was talking about the brand. The brand succeeded in increasing exposure, attracting customers, and maintain them to increase their purchase.

Personalization can increase consumers’ engagement. What is more, the sharing activity can increase people emotional bond by engaging activity actively and get access to this information frequently. Personalization could be a good opportunity for marketers to communicate with customers. There are many marketers know about this, but only 19% of them use this strategy.

What is content personalization? How to use it?

https://www.youtube.com/watch?v=RyGDoLTxvkg

Which kind of content marketing do you like best? Videos, blogs or similar personalization content marketing? Share your opinions below!

Social media now has become the important place for marketing people. This is because social media such as Twitter, Instagram and YouTube now has a great number of users, which has strong influence power.  By using it appropriately, it can help to build up brand awareness and become welcome in a short period. However, if marketing people use it in a wrong way, it will hurt the brand image.

The example of failed social media marketing could be Gap in 2013. It is mainly because of the inappropriate content in social media. There was a hurricane Sandy in New York, which was the hot topic on twitter at that time. To catch up the train of hot topic, Gap put a twitter announced “There’s a Hurricane, Let’s Go To The Gap” which misleading customer in purchasing Gap products instead of doing something useful to face the horrible hurricane.

This twitter angered many customers, including some famous people who has a great number of followers. After retweeting by them, Gap made customers angered and they had to delete the twitter and apologized to customers to save the brand image.

To avoid the similar mistake in social media marketing, marketing people need to be honest to customers, choose the creative but also appropriate content to share. In addition, the inspection of shared information by a team in advance is also important. it can help to avoid the negative customers engagement such as retweet complain efficiently.

What is your recommendation? Comment below!

Influencers are person who have great relative knowledge and experience in one industry. Usually they are professional, and they are respected by a great number of people on social media. They are strong opinion leaders who can influence followers in a short period of time.

Many marketing people find them out to conduct business cooperation, which could be an efficient way for brand advertising. To be specific, influencers post an advertisement related to a brand, and their followers will read and share it to others. Therefore, millions of people will eventually read it, which can produce positive influence on the online visibility of the business, and the priority rank can also be promoted in search engine.

There are some main social media platform nowadays, such as Twitter, Instagram and Google+, and each platform has several tools to analyze influencers for business cooperation.

Picture from: https://followerwonk.com/

For example,  Followerwonk is a powerful tool for influencer analysis on Twitter.  With this tool, users can easily find out influencers within specific business area, and it can also provide various useful information, including the influencers’ locations, their peak tweeting time as well as the high frequency keywords.

Do you have any experience about social media influencer? Or are you the one of the influencer? Comment below and share your opinions with me!

What is Omni-channel retailing:

Omni channel retailing is an integrated approach which combined online and offline services of company. It aims to provide customers better experience of shopping, social and entertainment .

In the past, people will either go to real stores or online shops to purchase products. With the technology development, people can access information in mobile phone at any time in nowadays. In addition, online payment is an acceptable tool now. These indicates that the Omni channel retailing has a bright future. One of the successful example could be Sephora.

What did Sephora do in China:

Not only real stores, Sephora in China also launched its online stores in many online platforms, such as Tmall, JD mall, Sephora App, and Wechat app .

Picture from: https://www.tmogroup.asia/3-tips-to-grow-your-ecommerce-sales-in-china-during-slow-season/screen-shot-2016-08-04-at-%E4%B8%8B%E5%8D%885-19-41/

For example, the Wechat app is an online communication tools like Facebook, which has a great number of users in China. By launching the app on Wechat, people can easily get new information of makeup products of Sephora. What is more, the nearby store is also provided based on customers’ real-time location. As a result of it, people can choose purchase online, purchase online first then pick up products in store, or go to the nearby store easily.

picture from: http://beauty.haibao.com/article/2480080.htm

What is more, Sephora chose the famous singer Zitao Huang who has a great number of fans in China as the brand ambassador . By doing this, people who follow his social media account will notice about Sephora as well.

By creating more touch points such as online & offline shops and famous spokesperson, Sephora use omni channels well in Chinese market.

Usually people use Google as the main tool to do research. For example, when people want to travel to a new city, they will google for attractive place to go. Marketing people usually try to improve SEO rank to make people notice about their brands.

With new platforms appearance and communication way changes, the traditional search way could be challenged. Hashtag research become more and more important in digital marketing. For example, Instagram could become the new search engine. According to research, more people research “hashtags” on Instagram which is their main online social media they relied on with real-time information (Heap, 2018). As a result of it, marketing people can take this advantage to influence people research result by using hashtags.

In Instagram, if people followed a hashtag, more relative posts will be pushed to that person. So it is important for marketer to use hashtags research tools such as Hashtagify to find out what are popular hashtags for target customers. Once you know, you can add relative tags under the brand posts, which can help the brand to reach target customers well.

Picture from: Instagram: colourpopcosmetics

Picture from: https://hashtagify.me/hashtag/spring2019

ColourPop is a new trendy cosmetic brand which is found in California in 2014. It does well in hashtag marketing. For example, as the post above, #Spring2019 was added below the post. According to the hashtag research tool Hashtagify, it is the recent popular topic. By doing this, people who has followed the topic will be more likely to see the post of Colorpop. What is more, customers who search for make-up information are also more likely to see the brand. The hashtags campaign helps Colourpop to build up brand awareness well in Instagram research.

Due to the evolvement of the business world, marketing now has a more efficient way to understand customers, which is based on data analysis. It can help companies understand customers better than before. It is because by collecting and decoding these data, companies can know what customers want and need more

For example, one of the data analytics forms is Predictive Analytics. It is about data mining, statistics, modeling, machine learning, and artificial intelligence to analyze data and makes a prediction based on it (Foundations of Predictive Analytics, 2018). It is used by Alibaba and which efficiently increases customer purchase in recent years .

Picture from: https://www.latmultilingual.com/things-you-need-to-know-before-opening-a-store-on-tmall-global/

Alibaba collects customers’ data on its app “Tmall” which is an online supermarket to do customers prediction. It collects data on people’s habits in the online world to enable more relevant store show on your customized home page to stimulate customers’ purchase.

For example, I have bought many makeup products on Tmall. As a result of it, there are more make up related products advertising showing on my customized app home page. In addition, some information about skin care products will also be pushed to me by Tmall. It could be based on the association analysis of Alibaba since people who love makeup also could also have a need for skin care products.

Predictive Analytics is quite useful in nowadays, which can be benefit to customers and companies both.

What is your opinion about data analytics in digital marketing? Common below!

Reference:

Foundations of Predictive Analytics. (2018). Foundations of Predictive Analytics.

Digital marketing is using information communication technology and internet to analyze customers’ wants and needs, and then deliver products and services to them.

There are some advantages of it.

Firstly, by using digital technology, the fast transmission of information on the internet can help companies and organizations know the change of market immediately to adjust marketing strategies and production plan in time (Ryan, 2009). For example, according to the record data of customers viewing, online shop owner of Taobao can know what popular or unpopular items are, and then they can increase or decrease inventory immediately to service customers. It can help company use capital efficiently.

Picture from: https://www.pinterest.com.au/pin/64739313368493167/?lp=true

What is more, digital marketing can also change the way of doing business, which can bring customer better shopping experience. For example, in the past, people need to go to the supermarket to purchase products, and then they need to stand in line to pay for them. In digital marketing world, things could be easier. For example, Korean supermarket Tesco has adopted the QR code shopping model . A supermarket just put pictures of products on bus/ train station’s wall with QR code below. People just need to use smartphone to scan QR code of products what they want and then pay by phone, and products will be packaged by supermarket and deliver to their homes. It means that supermarket could also be ran as a virtual store, and the time of waiting bus and trains could be used to do something else.  

What is your opinion of digital marketing?